NewReward MAX AI Powered Module — India's first AI-native rewards intelligence engine is now live.
AI-poweredMade in India · Since 2016
Loyalty, distribution, sales force automation and CRM with AI built in — it flags fraud, predicts churn and tells your teams what to do next.
Trusted by 100+ enterprises and 2M+ users
Most manufacturers run their channel on separate tools and a lot of spreadsheets. IMAST 360 puts distributors, field teams and partners on one AI-powered platform.
IMAST 360 is an AI-powered channel management platform for Indian manufacturers. It combines loyalty management, distribution management (DMS), sales force automation (SFA), lead management, after-sales service and rewards on one partner record.
The IMAST 360 platform
Six products for selling, distributing, rewarding and servicing. Start with one, connect the rest when you're ready.
Sell
Reward & retain
Who it's for
From the brand head planning schemes to the electrician scanning a pack — each person gets the tool that fits their day.
Q3 scheme spend₹4.2 Cr tracked
Order #041820 ctn confirmed
Beat 3 of 7Outlet visit logged
Pack scanned+120 pointsHow it connects
Open any tab and you see the same distributor, with everything the other five products already recorded. No exports, no re-keying, no reconciling spreadsheets.
The distributor orders from the app. Stock, credit limit and the active scheme are checked before the order is confirmed.
The rep sees the distributor's new stock before the visit and pushes the right SKU. The visit is geo-tagged with a shelf photo.
The electrician scans the QR inside the carton. The scan is matched to this distributor's invoice, so fake and duplicate claims are blocked.
Points convert to a UPI transfer. The payout is booked against the Q3 scheme budget automatically.
The installation is registered for warranty. A service call is closed in one technician visit, with the product traced back to this carton.
A contractor asks for 40 cartons for a new site. The lead is scored and routed to this distributor, and the loop starts again.
AI built in
Each product ships with AI for its job. This is what it hands your teams.
नमस्ते! आपके 1,840 पॉइंट्स बाकी हैं। इस हफ़्ते नया पैक स्कैन करें और ₹200 बोनस पाएं।10:02
Sent to an electrician who hadn't scanned in 21 days, in his language. Scanned again in 2 days.
Caught before payout and sent to your team for one-click review.
Seven outlets on one beat in Ratlam, re-sequenced by priority and road distance. 6 km less driving, every day this beat runs.
“Need 40 ctn wire and MCBs for a 120-flat site in Ratlam, start next month.”
Every output lands in the same partner file, so the next product starts from it.
One record · six AIsPattern found across 3 failures. Preventive visits booked for 212 units still under warranty.
Solutions
Start from the problem you need solved. Every solution runs on the same partner record, so adding the next one is a switch, not a project.
Distributor orders, stock and secondary sales in one view, down to the outlet.
Daily secondary sales, not month-endDistribution+Sales TrackBeats, geo-tagged visits, orders and retail audits from one app.
Every visit geo-tagged with a photoSales TrackProject and site enquiries scored, routed to the right rep and tracked to the dealer order.
Enquiry to rep in under a minuteLeadSprintSales TrackSlab schemes for dealers, QR scan-to-earn for electricians, masons and mechanics.
Paid to UPI, on WhatsApp, in 10+ languagesLoyaltyBoardReward MaxChannelInfluencerCustomerTargets, claims and payouts calculated by rules, with OCR, KYC and fraud checks.
Duplicate claims held before payoutLoyaltyBoardReward MaxDistribution+Warranty registration, service tickets, AMCs and technician dispatch.
Every unit traced back to its cartonTrueViewResults
Scheme benefits reached retailers late through distributors. Only 28% of eligible retailers took part, and ₹15+ crore a year in schemes had little effect.
A direct-to-retailer program: QR on every unit, all messages on WhatsApp, instant UPI redemption and milestone multipliers.
Participation rose to 64%. Engaged retailers bought 30% more by value and stocked 40% more SKUs.
Manual enrolment, slow payouts and no view of what influencers bought across 12 states.
Missed-call and WhatsApp enrolment, a QR on every bag, and instant cashback to UPI.
24,000 active influencers, fraud-free bag verification and 12% more market share in target territories.
A spreadsheet loyalty program with no live tracking. Dealers left over slow, invisible rewards.
A multi-tier program for dealers, workshop owners and mechanics with QR checks on all SKUs, plus field and warranty tracking.
Dealer retention up 35%, 15,000+ active mechanics, and field productivity doubled.
Installers had no brand loyalty and switched on margin alone.
A tiered program that rewards installations, not just purchases, with GPS check-ins and warranty registration.
Installer engagement up 45% and 95% of systems registered for warranty.
A Message from the Managing Director
Enterprises do not grow through software alone. They grow through relationships, through trust, and through the people who carry their brand into every market.
Technology must strengthen these relationships, not replace them.
Ankur PathakManaging Director, IMAST Operations Private Limited
FAQs
Can't find your answer? Talk to our team.
IMAST 360 is an AI-powered channel management platform for Indian manufacturers. It combines loyalty management, distribution management (DMS), sales force automation (SFA), lead management, after-sales service and rewards on one partner record.
Channel management software helps a manufacturer run the businesses that sell its products — distributors, dealers and retailers — by managing orders, field visits, incentives, rewards and service in one system instead of spreadsheets and separate tools.
FMCG, pharma, building materials, consumer electronics, automotive, retail and solar & energy brands use IMAST for their channel and loyalty programs.
Yes. Each product is priced and works on its own, and connects to the others as you add them. Bundling two or more products saves 15%.
Yes. Loyalty programs run in 10+ Indian languages, and partners can enrol, get alerts and follow redemptions on WhatsApp.
IMAST holds ISO 27001, ISO 27017 and ISO 27018 certifications, is SOC 2 Type II verified and GDPR compliant.
Each product is priced independently, with plans based on usage. See the pricing page for plan details, or book a demo for a quote.