Communication

Loyalty Mast allows efficient customer engagement across all channels. With minimum marketing expenditure and maximum sales conversion, communicating with your customers is easier and more fruitful.

Campaign and Scheme Creation

LoyaltyMast makes you a pro!

Design your sales campaigns, loyalty points matrix, offers and sales boosters in loyalty programs from our easy-to-use loyalty interface which allows you to configure your loyalty program based on tier category, channels, sales hierarchy, product categories, etc. to motivate customers, channel partners and influencers across the journey with rewards.

Setting up a campaign

LoyaltyMast allows you to create campaigns with ease. Upgrade and downgrade tiers based on your requirements in a jiffy. Allot points and promotions to further boost your loyalty programs.

Rewarding Referrals

Strengthen your brand loyalty with enticing referral programs that help you win valuable customers for lifetime

Loyalty Expert Assistance

Contact our expert team for any support regarding your loyalty program design. With over 50 years of cumulative experience in designing loyalty programs for various industries, IMAST creates loyalty programs which give you optimum ROI and create a wow factor for customers, channel partners and influencers.

Customer specific campaigns

Encourage your customers to shop! Using the easy-to-use loyalty interface which allows you to configure your loyalty program based on tier category, channels, sales hierarchy, product categories, etc. to motivate customers, channel partners and advanced Analytics engine, you can easily create store/product/time-based personalised loyalty campaigns.

Rewards Manager

Surprise Your Customers with Personalised Rewards!

Your customers need to know how much they matter to you. How lovely would it be to be a part of their celebrations! After all, you are not just a brand, you are a part of their lives!

Reward Customers at the Right Time

LoyaltyMast makes targeting and categorizing your customers based on their association with your brand easier. Thus, enabling you to give the best rewards at perfect timings.

Event-based Triggers

Whether a birthday or an anniversary, with LoyaltyMast you can create a fully customized event management framework that enables you to make your customers’ happy days happier!

Analytics-based Rewards

Imagine spending days figuring out which schemes are working for what customer profiles. Tedious, isn’t it? With advanced AI algorithms of Loyalty MAST, it is now possible to reward your customers with the most relevant promotions and offers. Back your gut feelings with insights from our platform and use them as an arsenal!

Omnichannel rewards

You can now view customer information across all channels in a single screen, be it a mobile app, website, social media, or an in-store purchase. Derive all relevant knowledge of their touch points, buying or consumption patterns in one go and plan your reward programs accordingly .

Redemption

What good is an offer if it can’t be joyously redeemed?

Instant gratification

Gratitude makes you humble. Instantly tell your customers, channels and influencers how thankful you are to them through various mediums like bank transfers, points in wallets, wallet transfer, instant vouchers etc.

Virtual Currency Redemption

LoyaltyMast offers IT intelligence so that customers can use their points or virtual currency to pay for their purchases. The Pay-with-Points is a real-time function and can be redeemed via any channel, i.e. at a POS/ in-store, online or mobile.

Redemption Via Physical & Digital Vouchers

With LoyaltyMast, it’s you who decide how to redeem your vouchers. The redemption could be in the form of money vouchers, service vouchers, product vouchers, discount vouchers, third-party vouchers etc. Generate, manage, and track unique loyalty program related voucher codes or external voucher code series easily!

LoyaltyInsights

Track your Campaigns

How good is a campaign if you can’t measure it? LoyaltyMast enables you to gain visibility of multiple loyalty program performance parameters such as membership growth, demographics, revenue accrual, liabilities, earn and burn rate, geography-based performance, sales,staff-based performance, store-based Analytics, channel-based Analytics and more through various reports.

Optimize Campaigns, Sales Offers and Sales Boosters

Use real-time insights from our reports and modify your loyalty programs to maximise growth. Monitor engagement and effectiveness of different customer loyalty programs and adjust low performing areas to increase the overall effectiveness of your brand loyalty programs.

Encashing the Cash Cow – “Data”

Unleash the immense power of a data-driven, customer-centric management approach. LoyaltyMast, supported by market-leading Big Data & BI tools, allows you to:

• Turn your loyalty program’s data into a 360° view of customers including context, intentions, relationships, and interactions.
• Derive actionable insights from your data through relevant reports & analysis.
• Create customer segments based on data from various sources to increase the level of personalisation and effectiveness of your marketing communication and promotions.
• Understand the effectiveness & ROI of your campaigns, promotions, and your loyalty program and derive insights from reports to make your loyalty endeavours more profitable.

Gamification

Engage your customers, influencers and channel partners like never before!

Boost Customer Engagement

The goal of any loyalty program is to increase customer engagement, we help you do just that with end to end management of gamification strategies.

Increase Average Order Value

Attract more sales by offering limited-time promotions and reward points. Make use of customer insight reports and gamify your loyalty program for better conversion.

Amplify Brand Reach

Extend and broaden the reach of your loyalty programs by referral bonuses. Attract more users to your platform and thus enhance your brand reach.

Loyalty Program Types

LoyaltyMast is flexible beyond imagination! Our feature rich yet user friendly mechanism supports all industry verticals and efficiently enhances all types of loyalty programs – from low to medium to even the highest degree of complexity! A pro at multitasking, LoyaltyMast enables you to set up multiple partners, differing data structures, product categories, locations and much more with utmost ease.

LoyaltyMast uses diversity as an asset. We have a solution for everything!