RIDDHI SIDDHI

The best for the best!

The first of its kind, this Retailer and Influencer Loyalty Program gave brand reach a new dimension. Uniquely designed and efficiently implemented for Gupta Power’s pet brand Rhino which specializes in wires & cables, LED lighting and OFC, this project witnessed success in its true form!

THE OBJECTIVE

Gupta Power is a brand that swears by quality. Having embraced the latest technology and designs, it today stands as India’s leading manufacturer and exporter of conductors. Owing to its excellency of diversifying its expertise, it stepped into the cable and wiring industry under the brand name Rhino.

The challenge here was to conquer and dominate the market section comprising of retailers and electricians, making Rhino a dominant entity and the most preferred brand.

THE MASTERPLAN

The entire goal was to introduce Rhino to retailers and electricians as a brand that they just can’t resist. Our analytics engine and smart AI derived essential statistics that contributed towards precisely designing the retailer and electrician loyalty program to ensure success.

  • Close communication and Co-ordination with retailers and electricians
  • Informing them about company policies and why Rhino is their supreme source of profit
  • Creating strong market presence to make retailers and electricians willingly associate with Rhino
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THE KEY TO SUCCESS

This retailer and electrician specific loyalty program changed brand perception all across the market. The most lucrative part of this Retailer and Influencer Loyalty Program was that it ensured instant appreciation and profits to its channel partners and influencers.

  • Direct cash rewards to influencers
  • Instant reward policy
  • Earn when Rhino earns

The program continues to yield results because of being the only Retailer and Electrician Program in the industry that ensures collective growth.

RESULTS LIKE NEVER BEFORE

Rhino today stands as the most preferred and most popular brand among retailers and electricians. Known for its durable and superior quality products, Rhino has successfully conquered markets and continues to stand as the toughest competitor in the industry.


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