Taking pride in building relations beyond profits!
Precisely formatted and brilliantly implemented for the Suiting and Shirting division of Raymond, this Retailer Loyalty Program brought about a 360-degree transformation to Raymond’s Retail Loyalty Strategy.
Raymond has gained supremacy in the branded fabric industry and is one of the most established, top-notch players in the evergreen Textile Industry. With an excellent brand name and commendable customer reach, it is the tag dealers who majorly complement its sales and keep up its superior market presence.
While sales and profits were well in place, Raymond looked for a way to recognize and reward its influencers in a more profound manner. The main aim was to enhance communication and co-ordination with retailers at every level and overall amplify its Retail Loyalty Strategy.
By providing ‘Instant Gratification’ to all tag dealers, we redefined Retailer Loyalty for Raymond in every dimension. Through our revolutionary Loyalty Systems paired with the most efficient Analytics engine along with highly efficient Operational methodologies and statistical expertise, we precisely picked and improvised the areas that had even the slightest scope of improvement and transformed them into stupendous pieces of perfection. From magnifying operational efficiency to implementing the latest and most advanced Loyalty Solutions at every level both on-field and off-field, IMAST left no leaf unturned!
The 360-degree transformation of the Retailer Loyalty Program resulted in a stupendous market reach while Raymond witnessed market penetration like never before. Not only did Raymond acquire supremacy in the Retailer Market but also witnessed a magnificent dimensional change in their profit patterns.
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