The simplest answer why a brand needs a loyalty program is, a good loyalty program increases your partners/customers/employees Life Time Value. Collecting points, redeeming rewards, or both are great ways to motivate existing partners/customers/employees to come back to your business. As a rule, a repeat sale contributes faster in your business rather the new one. If we may borrow Pareto’s principle, “80% of your sales come from only 20% of your loyal customers”.
So the motive of our designed loyalty programs is to retain, engage, reward & nourish your people who directly or indirectly help in the growth of your business.